DOS PINOS - Sanitisu Trinidad and Tobago
Dos Pinos Manufacturing Plant

Success story

DOS PINOS

Introduction / Overview etc.

Dos Pinos, a leading benchmark in the regional food and dairy industry, is one of our smart partners. Their trust validates our unyielding standards of quality, service, and operational excellence.

The primary challenge for Dos Pinos, specifically across its agro-veterinary retail network, was to enhance standardization in dispenser control and usage. The objective centered on strengthening in-store knowledge of the Sanitisu portfolio and ensuring flawless execution at the point of sale. Additionally, the network required targeted commercial support to increase product turnover, reinforce operational processes, and resolve technical inquiries, ultimately guaranteeing a more professional and efficient experience for the end consumer.

Dos pinos

Verónica Madrigal

Brand Executive, Dos Pinos

Dos Pinos serves agricultural and livestock producers daily who demand specialized products, expert technical advice, and immediate point-of-sale availability. To reinforce our development, Sanitisu has provided strategic support built upon three core pillars: First, robust on-site support at the point of sale, encompassing recurring field visits, dispenser inspection and refilling, and meticulous supervision of product displays and positioning. Second, technical training and knowledge transfer, establishing dedicated spaces to resolve technical inquiries regarding product usage, applications, and benefits. This directly strengthens our store staff's sales arguments. Third, a highly collaborative commercial approach, maintaining direct communication with store managers, actively following up on continuous improvement opportunities, and driving a joint focus on sales growth and commercial process optimization. As a direct result of this dedicated support from our smart partner, Sanitisu, we have achieved clear standardization in dispenser format management, a superior understanding of the Sanitisu portfolio among our staff, and a significantly stronger commercial partnership between both companies.